omroep PAC

PAC = daring, colourful and ground-breaking

PAC stands for Pan-Asian Connections and is for anyone interested in the authentic link with Asia here in the Netherlands and the dynamics and versatility of the Far East.

Despite the fact that many generations of Asians have lived in the Netherlands for more than 100 years, the media lack faces and stories that go beyond the stereotypical sketches and characters. PAC wants to tell stories from an Asian-Dutch perspective, which actually showcase the authenticity and richness of Asian cultures and experiences. Stories with nuance and depth. Stories that create more understanding and that represent the diversity and complexity of the many Asian faces. Personal stories that inspire.


PAC brings inspiring stories that elaborate the connections between the Netherlands and Asia. Stories from around the corner and far away. Inspiring stories that increase the visibility of Asian-Dutch people in front of the cameras and behind the scenes. Inspiring stories that give a face to new role models for all Dutch people, now and in the future.


PAC strives for a more balanced society, for harmony and color as ingredients for connectivity. Towards a world in which there is room for each other’s story and where it is natural to sit around a table with different perspectives. A mixture of multidimensional perspectives leads to richer insights and more creative solutions.

Who are we?

We are game changers who give colour to the established media landscape from an Asian-Dutch perspective.

We are media makers, storytellers, creatives, connectors and entrepreneurs.

PAC Board

Hui-Hui Pan
Hui-Hui is a cultural organizer, strategist and connector. Since 2006 active on diversity and inclusion and Asian representation. Especially in the Dutch art, culture and media sector.
Bei Wang
Bei Wang is a media consultant, intercultural communication strategist and teacher specialized in the public sector, private sector, media and creative industry
Giovanna Chen
Giovanna Chen is a cross-cultural connector with a background in branding and PR, active at the intersection of art and culture, creative sector, food and sports.
Kevin Groen
Kevin Groen is a behavioral expert, D&I coach and spoken word artist who seeks confrontation with uncomfortable themes.
Laiying Wang
Laiying is a presenter, singer (ex-Miss Saigon as understudy of the lead role Kim) and owner of restaurant Asian Spoon

Supervisory board PAC

Simone van de Ende
Simone van den Ende works as coach for presenters, politicians and business leaders. She was head of art, culture and drama at AVRO for 10 years, later Avrotros. Now, in addition to her coaching practice, she develops drama formats and teaches in various media and art courses.

Jie-Ming Chung
Jie-Ming Chung is an entrepreneur and consultant with almost 20 years of experience in the international film and TV industry. He is also co-founder of Terra Media, a film and television company for impact media.
Ardi Bouwers
Ardi Bouwers, founder of consultancy firm China Circle, is a sinologist with a broad experience in intercultural communication, journalism and management. As a deputy editor-in-chief, she has led journalists from all over the world at Radio Nederland Wereldomroep, especially from China, Indonesia and the Middle East.
Fabian Bern
Fabian Bern, Founder and CEO of MANY. Growth expert, social media strategist and early adopter of TikTok.
Joyce Huisman
Joyce Huisman is a writer, connector and branding specialist with over 20 years of experience in the media and branding. Joyce is always looking for common interests and complementary qualities, from apparently divergent parties to forge new, successful connections and generate innovation.